Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles? If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...Read More
During my last two weeks as a summer intern at Boomerang, there was a running joke about how I cried every day. While this may seem a bit ridiculous, the truth is that I could not imagine my summer and my time at the company ending. Unlike any of my previous work and research experiences, this internship allowed me to both grow as an engineer and gain confidence in my own abilities. Here are only a few of the reasons why my summer was...Read More
Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...Read More
Millions of people use Boomerang to schedule emails for the best time to get a response. Eager to learn more about what influences email response rates, we rang in 2016 with our first dive into the world of Big Data. We analyzed millions of emails and discovered common characteristics of messages that got responses. We excitedly shared our findings in a year-in-review email to users, and in a blog post on data-backed tips for...Read More
Opera has long pioneered browser features that become industry standard, such as tabbed browsing, pop-up blocking, and private browsing. Similarly, we at Boomerang have seen our email innovations widely adopted. (We brought snoozing to Gmail before it was called snoozing!) Both Opera and Boomerang boost user productivity, so it’s only logical that the two should work together. Today they do. We are excited to announce that the full...Read More
We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...Read More
April showers bring May …updates! We just added new features to Boomerang for Outlook that include read receipts, click tracking, and one-click access to Boomerang’s features from the Outlook ribbon. These complement the other improvements we’ve pushed out since launch, and we’re working on even more! Get Boomerang for Outlook Here are details on how these additions can improve your experience on any Outlook.com or Office...Read More
Boomerang for Microsoft Outlook Now Available to All Users! As we mentioned back in May, over the past year, we’ve been working hard to bring a great Boomerang experience to Microsoft Outlook. We’re thrilled to announce that the code is written, the servers are running, and Boomerang for Outlook is now available to all Microsoft Office 365 and Outlook.com users! This has been an incredible journey for us. Collaborating with Microsoft...Read More
Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.
So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.Read More
The 2016 presidential race has given us Trump, Bernie, and most excitingly (if you’re an email geek) a plethora of emails to and from Hillary Clinton and Jeb Bush. The State Department has published scans of thousands of pages of Hillary’s emails from a private server she used during her tenure as Secretary of State. Jeb Bush, meanwhile, self-released over 280,000 emails from his time as Florida Governor on jebemails.com While some...Read More