If you look around the Boomerang office, you might see any of Chrome, Firefox, Safari, Opera, or Edge on our screens. Like fine wines or cheeses, people have strong, personal preferences for certain web browsers. Google-philes love the ease of Chrome syncing with their accounts, open-source and privacy enthusiasts back Firefox, and Opera users are quick to point out that they had tabbed browsing first. Windows users take pride in...
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Every email has to start somehow. But (unless your name is Fetty Wap) you can only choose one salutation, whether it’s “Hey,” “What’s up,” “Hello,” or something else. So what’s the best way to start an email? We know that thankful email closings yield higher response rates, so let’s see if there are likewise any openings that tend to get more replies. We used the same...
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Hello! We wanted to let you know about three exciting new products that we’ve just launched: First, a work-focused AI voice assistant that actually helps you get stuff done. It can summarize and extract tasks from your important emails and reschedule meetings. It can find the exact message you need from eight months ago, delete all the marketing email you got yesterday, and even help you find and set aside exactly the amount of...
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Imagine you saw an ad for “one weird email trick” that could help you feel less stressed and get more done, while still responding to messages just as quickly. You’d probably think it was a scam. But new research shows there is in fact one weird email trick that has all these benefits, and the idea is startlingly simple. Just turn off email notifications, check email three or four times a day, and don’t look at...
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Most of the time, spam filters work amazingly, saving us from an inundation of scandalous, fraudulent, or other junk emails. But sometimes they fail, diverting legitimate emails you need to your spam folder. Spam filters can mistakenly flag emails that aren’t spam at all – sometimes, even important ones. False positives are more likely when you write someone for the first time, or send a message to someone on a different domain...
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Now and then, I get an email with a subject line in all capital letters, often “URGENT” or otherwise imploring me to read the message or take an action. I always wonder why people pen such subjects, as many email etiquette articles warn that writing in all caps can come across as yelling. But, netiquette aside, people do it anyway. Might using all caps in a subject line be effective (even if rude?) Boomerang previously looked at how...
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A few months back, we announced a new and improved version of Inbox Pause, our extension that helps users manage their inbox and email more purrductively. We got a lot of great feedback, but for a few people who misheard our announcement, Inbox Pause was barking up the wrong tree. It’s not that Inbox Pause had any shortcomings, it’s just that a few of our users were hoping the plugin would fulfill a different pawpose. We wanted to...
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Years ago, when Boomerang went by Baydin, we committed to donate a portion of our profits to educational efforts in Burma (with the disclaimer “if we ever generate any!”) So when profitability stopped being a hypothetical in 2013, we made our first donation to build a mobile classroom for children working in Burmese tea shops (more on that later!) Since then, Boomerang has grown, as have our donations. Giving back is an important part...
Read MoreWhen you’re drafting an email, ending it is the easiest part. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.
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For a few people at Boomerang, this is the only company they’ve known since graduating college. They lucked out. For most of us, we found our way here by navigating career paths that meandered through various industries, companies, and roles. Our common experience was that at some point we came across Boomerang and saw something special that warranted a move. This is the story of my journey to Boomerang and my experience since joining...
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