Tips


We looked at a data set of over 3.5 million proposed meeting times around the globe. Could we finally determine the most efficient times for meeting scheduling – when workers would be most available, willing, and able to meet – and eliminate the email ping pong once and for all? The results surprised us.

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The day has finally arrived! If you’re an iOS user, chances are that you’ve dealt with the frustration that comes from a lack of choice. For years, if you had a preferred browser or email app other than Safari and Mail, you could use them but you couldn’t set them as the default. That finally ended with the release of iOS 14, so now you can set Boomerang as the default iPhone email app. How to Set Boomerang as the...

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    Every email has to start somehow. But (unless your name is Fetty Wap) you can only choose one salutation, whether it’s “Hey,” “What’s up,” “Hello,” or something else. So what’s the best way to start an email? We know that thankful email closings yield higher response rates, so let’s see if there are likewise any openings that tend to get more replies. We used the same...

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Most of the time, spam filters work amazingly, saving us from an inundation of scandalous, fraudulent, or other junk emails. But sometimes they fail, diverting legitimate emails you need to your spam folder. Spam filters can mistakenly flag emails that aren’t spam at all – sometimes, even important ones. False positives are more likely when you write someone for the first time, or send a message to someone on a different domain...

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When you’re drafting an email, ending it is the easiest part. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.

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