Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.
So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.
This is a guest post from Boomerang customer and professional photographer, Greg Goodman. Boomerang Beginnings We all know Boomerang is an incredibly useful email tool. What you may not know is how awesome the Boomerang team is! Last December, I had the fortune of photographing Boomerang’s holiday party. As a regular user of the app, I felt like a fanboy while getting to know the kind, down-to-earth, funny and inspirational group of... Read More
The average email user receives 147 emails every day and spends over 2 ½ hours a day on email. Unfortunately, most of us have a hard time keeping up. In a recent episode of his new podcast StartUp, Alex Blumberg, producer for This American Life and co-founder of Planet Money, admitted to having over 78,934 unread emails in his inbox! And he’s not alone. Most people have piles of emails in their inbox (including, but not limited to,... Read More
Before working at Baydin, I was a secondary English Language Arts and English as a Second Language teacher in Houston for two years (translation: I taught older kids how to write better and speak English better too). From that experience, I learned that teachers are busy. Busy as in I-had-to-write-this-in-the-summer-so-they’d-have-time-to-read-it. This perpetual busyness results not just from handling kid germs, flea-like attention... Read More
Every Monday morning, the sun is shining, and my apartment is suffused with the smells of freshly-baking croissants and coffee. Monday mornings are a special time, because every week, I have a wonderful treat to get me out of bed. Not the breakfast (though the croissants are delicious) – I’m talking about the hundred or so emails that queued up in my Inbox over the weekend. As CEO of an email productivity company, the... Read More
We all have muttered something along those lines (usually with a $@*! thrown in) while searching for a particular message in our inboxes. Sometimes finding an email you need is like finding the matches. You see that box of matches all the time around the house when you don’t need it, but when the electricity goes out, it’s nowhere to be found. Emails have a way of doing the same. When you don’t need a message, you... Read More