Every email has to start somehow. But (unless your name is Fetty Wap) you can only choose one salutation, whether it’s “Hey,” “What’s up,” “Hello,” or something else. So what’s the best way to start an email? We know that thankful email closings yield higher response rates, so let’s see if there are likewise any openings that tend to get more replies. We used the same...
Read More
Now and then, I get an email with a subject line in all capital letters, often “URGENT” or otherwise imploring me to read the message or take an action. I always wonder why people pen such subjects, as many email etiquette articles warn that writing in all caps can come across as yelling. But, netiquette aside, people do it anyway. Might using all caps in a subject line be effective (even if rude?) Boomerang previously looked at how...
Read MoreWhen you’re drafting an email, ending it is the easiest part. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.
Read More
Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most mistakes in their email subjects (which, as we will show, matters), as well as the day with the most negative email subjects. Subject...
Read More
Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...
Read More
We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...
Read More