We spent over 5 years building a completely free iOS app, only to start charging for it now. We learned a lot throughout this process, and hopefully you can learn a little something from our experience. With such a variety of documentation out there, you’re almost guaranteed to get lost. Here’s where to actually start: https://developer.apple.com/in-app-purchase/ Complexity 1 – Plan for a phased release schedule We’ve been...
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Boomerang is now SOC2 certified!
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Most of the time, spam filters work amazingly, saving us from an inundation of scandalous, fraudulent, or other junk emails. But sometimes they fail, diverting legitimate emails you need to your spam folder. Spam filters can mistakenly flag emails that aren’t spam at all – sometimes, even important ones. False positives are more likely when you write someone for the first time, or send a message to someone on a different domain...
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Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...
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We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...
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Today, we’re excited to announce a deeper integration of Boomerang with Google Apps. Introducing the Boomerang Contextual Gadget: Because it is a contextual gadget, a Google Apps domain administrator can now install Boomerang for his or her entire domain. From then on, the Boomerang service will be available for all users instead of only in browsers that have the plugin installed. Installing the contextual gadget is easy; just...
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