Shaving is not something I usually think about. Every so often, I would end up clogging the razor and eventually cutting my face. After running into my friend Holly who is a brand manager at Gillette, I learned how to improve my shaving experience with minimal effort. Here’s how it works: Run water over the back of the blades. That’s it. I used to rinse the blade from the front (blades facing me) but it would eventually get clogged....
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Selling into the Enterprise is still a big business. I attended the Enterprise 2.0 Conference in Boston this week. Besides the excellent booze and hors devours (I consider all free booze excellent) I came away with three lessons. Customers or the C level executives that ultimately foot the bill for a product/service need to see their return on investment quickly. Amy Vickers, VP of Global Enterprise Solutions at Razorfish says that...
Read MoreI was at a talk, recently, where the speaker mentioned “a lot of data driven people fall into the trap of wanting more information to make a decision. The problem is that the world does not always give you complete information.” I thought about my own experience. I remember at times presenting a new product idea and getting the feedback, “we need more *fill in the blank* information.” Usually, they asked for...
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