Boomerang: Email Productivity

Thoughts on productivity from the makers of Boomerang, the world's most-used email extension


Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most mistakes in their email subjects (which, as we will show, matters), as well as the day with the most negative email subjects. Subject...

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As the holiday season approached, the Boomerang (Inbox Pause) team worked secretly on a gift for all of our Inbox Pause users. Today, we’re proud to unveil it. A substantial update to Inbox Pause is immediately available that makes the plugin faster, more reliable, and easier than ever to use. Try the New Inbox Pause Inbox Pause started in 2012 as a hackathon project, when one of our engineers figured out that it was possible for an...

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Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles?  If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...

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During my last two weeks as a summer intern at Boomerang, there was a running joke about how I cried every day. While this may seem a bit ridiculous, the truth is that I could not imagine my summer and my time at the company ending. Unlike any of my previous work and research experiences, this internship allowed me to both grow as an engineer and gain confidence in my own abilities. Here are only a few of the reasons why my summer was...

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Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...

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   Millions of people use Boomerang to schedule emails for the best time to get a response. Eager to learn more about what influences email response rates, we rang in 2016 with our first dive into the world of Big Data. We analyzed millions of emails and discovered common characteristics of messages that got responses. We excitedly shared our findings in a year-in-review email to users, and in a blog post on data-backed tips for...

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Opera has long pioneered browser features that become industry standard, such as tabbed browsing, pop-up blocking, and private browsing. Similarly, we at Boomerang have seen our email innovations widely adopted. (We brought snoozing to Gmail before it was called snoozing!) Both Opera and Boomerang boost user productivity, so it’s only logical that the two should work together. Today they do. We are excited to announce that the full...

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We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...

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April showers bring May …updates! We just added new features to Boomerang for Outlook that include read receipts, click tracking, and one-click access to Boomerang’s features from the Outlook ribbon. These complement the other improvements we’ve pushed out since launch, and we’re working on even more! Get Boomerang for Outlook Here are details on how these additions can improve your experience on any Outlook.com or Office...

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Boomerang for Microsoft Outlook Now Available to All Users! As we mentioned back in May, over the past year, we’ve been working hard to bring a great Boomerang experience to Microsoft Outlook. We’re thrilled to announce that the code is written, the servers are running, and Boomerang for Outlook is now available to all Microsoft Office 365 and Outlook.com users! This has been an incredible journey for us. Collaborating with Microsoft...

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