We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...
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Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.
So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.
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The 2016 presidential race has given us Trump, Bernie, and most excitingly (if you’re an email geek) a plethora of emails to and from Hillary Clinton and Jeb Bush. The State Department has published scans of thousands of pages of Hillary’s emails from a private server she used during her tenure as Secretary of State. Jeb Bush, meanwhile, self-released over 280,000 emails from his time as Florida Governor on jebemails.com While some...
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