Posts by alex


Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.

There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.

So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.

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Hello Boomerang Enthusiasts! We’ve been working really hard over here at Baydin HQ and we have some really exciting news to share with our friends and fans. For years now, our treasured users of Boomerang for Gmail have been asking for its amazing features to be brought over to their business accounts that are on Office 365. Time and time again, we have sadly – sometimes with true tears in our eyes – had to say not yet....

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Happy new year! Over the holiday break, we released a set of features that make handling your scheduled messages easier than ever before — Inline Manage! Way back in the summer of 2010, when we first released Boomerang, we forgot to include any way to edit, reschedule, or cancel messages you scheduled with Boomerang. Oops! Our engineers spent a weekend in a dark room coding furiously, and our Manage Page was born. The Manage...

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Gmail (and Google Apps) now has a new way for handling loading images in email. Google provides more detail on the Gmail Blog, but here’s a quick overview: Images are now displayed by default in email Google downloads the images to their servers, screens them for any malware, and then sends them to you from their own servers This policy applies to messages loaded through Gmail’s web interface, the Gmail app on Android or...

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Good news, fans of government! The political stalemate that closed the country’s national park system, caused a dangerous shortage in adorable panda-cam footage and spawned this heartbreaking image, ended last Thursday with a temporary budget deal that funds federal agencies into January of next year. But with an estimated 800,000 “non-essential” federal employees furloughed during the 16 day shutdown, things are still getting back up...

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