You sent out an important email, and two days later, you haven’t received a response. Did the recipient read the message and choose not to respond, or was it buried in a full Inbox, never even opened? Wonder no more! With Boomerang, you can now request a read receipt for any message you send out! Here’s a video explaining how the new feature works!
Need to download Boomerang again? Just visit http://www.boomeranggmail.com and click the Download button!
To add a read receipt to Gmail messages, just click the Request Read Receipt and Track Clicks button in the bottom right of the compose window. You will need to use the New Compose experience in Gmail to access the feature. Boomerang will add a read receipt notification to the bottom of the message, and will also track clicks on any links you include in the message. Shortly after the message is read, you’ll receive a notification email from us that the recipient has read your message.
We’ve also added a new tab to the Boomerang Manage page that provides more detailed information about how many times the message has been read and which links have been clicked. To get there, click the Boomerang link in the black bar at the top of your Gmail window, then click the Manage Scheduled Messages menu item. You can also choose to have the message return to your Inbox after a period of time if it hasn’t been opened, or if the links have not been clicked.
Note: some mail clients are not compatible with this feature, so they will not send a read receipt even if the recipient opens the message.
While the Gmail Read Receipts feature is in beta, it will be available (with unlimited use) for all Boomerang users, regardless of your plan. The update should have already made its way to you, but if you don’t see the new button yet, click the Reload button in your browser (next to the address bar) while on the Gmail page.
Read Receipts vs Open Tracking
We’ve had dozens of requests for this feature over the past few months. We wanted to share our thinking for how we have implemented the feature.
There are two approaches we could have taken – read receipts vs open tracking. Open tracking hides a transparent one-pixel image (about the size of a period) somewhere in the message. When someone opens the email, open tracking notifies the sender of the exact time the message was opened and provides the IP address of the computer that opened the message. If you’re out of town, all a tech-savvy burglar needs to do is have you open one of their spyware-laden messages and see that the location of your IP address is in a different country. Or, more commonly, an aggressive salesperson can call you or send you a follow-up saying that he noticed you read his email 32 seconds after 9:28 this morning. Creeptastic!
Read receipts are different, because they respect the recipient’s privacy. The recipient sees an explicit notification and has an opportunity to choose not to provide a read receipt. We also do not collect the recipient’s IP address, location, or the exact minute someone opened the email. Unlike read receipts in Outlook, however, Boomerang defaults to providing the read receipt — the recipient must explicitly choose not to do so.
Even more important, our early data shows that including a read receipt in an email you send out may increase the chances that you’ll get a response to your message. Try doing that with open tracking!
Please enjoy the new feature, tell your friends how to see if an email is read in Gmail, and let us know how it works for you!