Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles? If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...
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During my last two weeks as a summer intern at Boomerang, there was a running joke about how I cried every day. While this may seem a bit ridiculous, the truth is that I could not imagine my summer and my time at the company ending. Unlike any of my previous work and research experiences, this internship allowed me to both grow as an engineer and gain confidence in my own abilities. Here are only a few of the reasons why my summer was...
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Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...
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