Posts made in October, 2011


If you haven’t already heard, in addition to Boomerang, we make a game to help you power through a full inbox like never before. What is this magical game you ask? It’s called The Email Game, of course, and the core idea is to process your email quickly, in batches, without distractions. We released the first version a few months back, and today we’re excited to release a major update. What’s new? Almost...

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The Email Game will BRB

The Email Game will BRB


Posted By on Oct 25, 2011

The bad news is that The Email Game will be down starting at 10pm PST on Tuesday 10/25 until about 10am PST on Wednesday 10/26.  But don’t worry—any emails that were scheduled with Boomerang or Send Later from within The Email Game will still be sent during the downtime. The good news is that we’ll be working like crazy all night to make some major changes.  When it does come back, it will be infinitely better than...

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We’re really excited to announce some great new enhancements to Boomerang! We’ve added recurring messages, notes, and a smart menu that automatically learns the times you want to schedule messages – some features we know you’ve all been waiting for. So without further adieu… Recurring Messages We don’t generally flex and admire ourselves in the mirror, but we’re especially excited to release...

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A Love Story [Video]

A Love Story [Video]


Posted By on Oct 18, 2011

Boomerang for Gmail was originally built for many reasons, matchmaking not among them.  But over the past year our customers have come up with all kinds of ways to use Boomerang that we never intended, including scheduling dates and following up on the ones that go well. We think that’s awesome and we made the following video in tribute to all of the Boomerang’ing lovebirds out there: We hope that Joe and Sarah live...

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When Software Jumps the Shark

When Software Jumps the Shark


Posted By on Oct 6, 2011

Are you one of the million hipsters clogging my stream with Tweets about Arrested Development’s reunion for a half series and a following feature movie? If so, did you ever think that the right time for Arrested Development to end might have been when it did? This blog post was triggered by a discussion among my friends about how TV producers never have the sense to realize when a story has been told, and wrap it up at an ideal...

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