Tech Choice


Chris Hicken, COO at UserTesting.com and Co-Founder and CEO at LottoJar, shares tricks of the customer support trade and how he uses Boomerang to provide the best communication possible What’s UserTesting.com? Let me give you the quick one-liner: Analytics tells you what your visitors are doing on your webiste, UserTesting.com tells you why they left without buying. If you’re responsible for the conversion rate or customer experience...

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Rick Lewis, Principal Software Engineer at ASTL Systems, talks NASA-sponsored computer labs, the dot com boom, and how Boomerang has evolved email. “I got interested in electronics when I was probably eleven or twelve years old. We were living in Sacramento and there was a guy across the street with a Corvette who would blare his music whenever he’d wash his car. There was a construction project nearby, so I went and found about a...

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Brad Patterson, Intercultural Communicator and Social Media Manager at WriteThat.name, discusses speaking five languages, trying to spend less time online, and how he uses Boomerang to work internationally.  “I think I could’ve been a geek when I was in like, fifth grade. A couple of friends and I learned the command lines for MS-DOS, but then I started playing football and lost the geekiness. I didn’t really get back into...

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 Josh Arbit, Wash U Entrepreneurship Senior and Co-Owner of Fresh Prints, talks Pokémon, being socially “behind the times,” and how he uses Boomerang to balance college and business ownership.  “I was a pretty tech-free kid, I never really loved it. Once though, my parents told my older sister and I that if we didn’t fight for twelve days, we’d both get a Gameboy. Needless to say, we were successful. From then on, I...

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Natan Edelsburg, Senior VP at Sawhorse Media, Shorty Awards Producer, and writer at Lost Remote (*gulp* all by age 25) talks AOL screen names, youthful mistakes, and how Boomerang saves him from missed email.  “My first tech memory is signing up for an AOL account in 1995, so I was eight. My mother was always very tech savvy and I vividly remember her pulling me over and saying, “We’re getting AOL so we need to come up with your...

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