Small Talk


Our team at Baydin loves the holidays — from the sparkling Christmas lights and decorations to spiked egg-nog and gingerbread cookies. We like getting to spend time with our families during the holidays even more than all the festivities and merry drinking. Alex with Gingerbread Christmas Tree Cookie If you kept a close eye on our Twitter accounts during the holidays, you may have wondered how we were managing to respond to...

Read More
A Love Story [Video]

A Love Story [Video]


Posted By on Oct 18, 2011

Boomerang for Gmail was originally built for many reasons, matchmaking not among them.  But over the past year our customers have come up with all kinds of ways to use Boomerang that we never intended, including scheduling dates and following up on the ones that go well. We think that’s awesome and we made the following video in tribute to all of the Boomerang’ing lovebirds out there: We hope that Joe and Sarah live...

Read More
When Software Jumps the Shark

When Software Jumps the Shark


Posted By on Oct 6, 2011

Are you one of the million hipsters clogging my stream with Tweets about Arrested Development’s reunion for a half series and a following feature movie? If so, did you ever think that the right time for Arrested Development to end might have been when it did? This blog post was triggered by a discussion among my friends about how TV producers never have the sense to realize when a story has been told, and wrap it up at an ideal...

Read More

Email is (still) a problem; we all know it and we’ve discussed a few potential solutions and processing methods here before. But earlier this month, Sam Grobart of The New York Times laid out a coping strategy that offers a fresh perspective on email management.  The best part: it’s easy to follow. For those practicing David Allen‘s Getting Things Done (GTD), Grobart’s system might make you anxious just reading about...

Read More
Mobile Email Clients are on the Rise

Mobile Email Clients are on the Rise


Posted By on Sep 13, 2011

A lot has changed in the mobile world since the days of the Nokia bricks, PDAs and the advent of the flip.  Our devices are now half the size and exponentially more powerful.  With increased network speeds, advanced operating systems and incredible storage capacities, today’s smartphones are exactly that—smart.  Just watch the latest iPhone commercial and try to deny it. So this may not come as a surprise: one in five...

Read More
The $100K Taxi Ride, One Year Later

The $100K Taxi Ride, One Year Later


Posted By on Sep 2, 2011

I can’t believe that it’s already been a year since a 45-minute trip in a rented Chevy Cobalt changed everything. On September 1, 2010, we had 50,000 Boomerang downloads. I had $4000 in the bank, $3000 in credit card bills, and needed to loan the company another $2000. We’d tried and tried again to raise a seed round in Boston, to no avail. Every east coast angel and VC we could reach passed on the deal. We had a shelf life of about...

Read More