Happy August!
We are promoting Read Receipts from a beta feature to a fully-supported feature in Boomerang for Gmail today. Thank you for trying the feature out, for sending feedback, and for helping us make them work better!
We are very happy that that you have found them useful over the past few months. Our data shows that including a read receipt significantly boosts your chances of getting a response. So using read receipts over silent open tracking benefits both the recipient (their privacy is preserved) and the sender (increasing the chances that the email will result in a successful outcome).
We spent some time thinking about how to incorporate read receipts into our service plans, and we decided that everyone should be able to use them. Read receipts will remain available to all users of Boomerang going forward. For those on our Basic plan, each message that includes a read receipt will use one message credit. Personal and Pro users can include read receipts in an unlimited number of messages each month. You won’t need to do anything different with this update – just keep using the product as before.
Thanks for your support as we continue to make Boomerang even more useful and powerful! May your emails be read, and may your links be clicked 🙂
