We launched Boomerang for Gmail on Wednesday, August 11 at 10:30 PM. After 30 days, we went from a total of 55 downloads to over 70,000. Here’s what happened and some of the lessons we learned. Timeline: Before Launch: 40-50 visits per day, (total: 55 downloads) Launch Day (8/11): 3,524 visits Friday (8/13): 2048 visits (total: 4,500 downloads) Monday (8/16): 11,235 visits (over 8,000 downloads on 8/16) Tuesday (8/17): 9,814...
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