We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...Read More
April showers bring May …updates! We just added new features to Boomerang for Outlook that include read receipts, click tracking, and one-click access to Boomerang’s features from the Outlook ribbon. These complement the other improvements we’ve pushed out since launch, and we’re working on even more! Get Boomerang for Outlook Here are details on how these additions can improve your experience on any Outlook.com or Office...Read More
Boomerang for Microsoft Outlook Now Available to All Users! As we mentioned back in May, over the past year, we’ve been working hard to bring a great Boomerang experience to Microsoft Outlook. We’re thrilled to announce that the code is written, the servers are running, and Boomerang for Outlook is now available to all Microsoft Office 365 and Outlook.com users! This has been an incredible journey for us. Collaborating with Microsoft...Read More
Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.
So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.Read More
The 2016 presidential race has given us Trump, Bernie, and most excitingly (if you’re an email geek) a plethora of emails to and from Hillary Clinton and Jeb Bush. The State Department has published scans of thousands of pages of Hillary’s emails from a private server she used during her tenure as Secretary of State. Jeb Bush, meanwhile, self-released over 280,000 emails from his time as Florida Governor on jebemails.com While some...Read More
This is a guest post from Boomerang customer and professional photographer, Greg Goodman. Boomerang Beginnings We all know Boomerang is an incredibly useful email tool. What you may not know is how awesome the Boomerang team is! Last December, I had the fortune of photographing Boomerang’s holiday party. As a regular user of the app, I felt like a fanboy while getting to know the kind, down-to-earth, funny and inspirational group of...Read More
Our customers are pretty awesome. Some of them traveled hundreds of miles to come to our Customer Party back in December, and over the years we’ve received dozens of limericks and haikus from our customers about Boomerang for Gmail, like this one: Rastafarian Boomerang Haiku by Judah Soledad (a pseudonym) Mahn, you Boomerang? Write it now, but sends later Lots email, one love So for National Haiku Day this year, we decided to...Read More
Hello Boomerang Enthusiasts! We’ve been working really hard over here at Baydin HQ and we have some really exciting news to share with our friends and fans. For years now, our treasured users of Boomerang for Gmail have been asking for its amazing features to be brought over to their business accounts that are on Exchange. Time and time again, we have sadly – sometimes with true tears in our eyes – had to say not yet. Well...Read More
The average email user receives 147 emails every day and spends over 2 ½ hours a day on email. Unfortunately, most of us have a hard time keeping up. In a recent episode of his new podcast StartUp, Alex Blumberg, producer for This American Life and co-founder of Planet Money, admitted to having over 78,934 unread emails in his inbox! And he’s not alone. Most people have piles of emails in their inbox (including, but not limited to,...Read More
Alexandra Franzen wants to live in a world where emails are short, love letters are brave and every “thank you” note is scribbled by hand. Her refreshingly simple tips on writing, productivity + creativity (and everyday woes — like inbox-clearing) have been featured on Fast Company, Forbes, The Daily Love, The Huffington Post — and on radio programs from coast to coast. Get free workbooks + scripts to unlock your inner wordsmith...Read More