Boomerang: Email Productivity

Thoughts on productivity from the makers of Boomerang, the world's most-used email extension


Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.

There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.

So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.

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The 2016 presidential race has given us Trump, Bernie, and most excitingly (if you’re an email geek) a plethora of emails to and from Hillary Clinton and Jeb Bush. The State Department has published scans of thousands of pages of Hillary’s emails from a private server she used during her tenure as Secretary of State. Jeb Bush, meanwhile, self-released over 280,000 emails from his time as Florida Governor on jebemails.com While some...

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Boomeranging Around China

Boomeranging Around China


Posted By on Sep 17, 2015

This is a guest post from Boomerang customer and professional photographer, Greg Goodman. Boomerang Beginnings We all know Boomerang is an incredibly useful email tool. What you may not know is how awesome the Boomerang team is! Last December, I had the fortune of photographing Boomerang’s holiday party. As a regular user of the app, I felt like a fanboy while getting to know the kind, down-to-earth, funny and inspirational group of...

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Our customers are pretty awesome. Some of them traveled hundreds of miles to come to our Customer Party back in December, and over the years we’ve received dozens of limericks and haikus from our customers about Boomerang for Gmail, like this one: Rastafarian Boomerang Haiku by Judah Soledad (a pseudonym) Mahn, you Boomerang? Write it now, but sends later Lots email, one love   So for National Haiku Day this year, we decided to...

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Hello Boomerang Enthusiasts! We’ve been working really hard over here at Baydin HQ and we have some really exciting news to share with our friends and fans. For years now, our treasured users of Boomerang for Gmail have been asking for its amazing features to be brought over to their business accounts that are on Exchange. Time and time again, we have sadly – sometimes with true tears in our eyes – had to say not yet. Well...

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The average email user receives 147 emails every day and spends over 2 ½ hours a day on email. Unfortunately, most of us have a hard time keeping up. In a recent episode of his new podcast StartUp, Alex Blumberg, producer for This American Life and co-founder of Planet Money, admitted to having over 78,934 unread emails in his inbox! And he’s not alone. Most people have piles of emails in their inbox (including, but not limited to,...

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Alexandra Franzen wants to live in a world where emails are short, love letters are brave and every “thank you” note is scribbled by hand. Her refreshingly simple tips on writing, productivity + creativity (and everyday woes — like inbox-clearing) have been featured on Fast Company, Forbes, The Daily Love, The Huffington Post — and on radio programs from coast to coast. Get free workbooks + scripts to unlock your inner wordsmith...

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Don’t you wish there was a class in high school or college called “Life 101”? In an ideal world, the curriculum would include topics such as: The Technical Terminology of BS-ing About Wine and Cheese How to Watch an Entire Season of a TV Show in Two Hours Creating the Perfect Instagram Hashtag for Every Social Outing When Am I Allowed to Whine?: A Guide to Asking Your Parents for Help After You’ve Declared That You’re An Adult Who Can...

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Hello, again! Wow, how is it already summer here in California? Since we last saw you on the blog, we have been working hard to develop the exciting new features you’ve been asking for. In case you missed it, we recently added keyboard shortcuts for all Boomerang users and introduced the Premium plan. Thanks to Lifehacker and The Next Web for the love! To the users that have been eye-ing the “Coming Soon” notice for CRM integration...

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When we started Baydin, we wanted to build a company that included charitable contributions as part of its DNA. Four years ago, we decided that we would donate a portion of our profits (if we ever generated any) to advance education in Myanmar. One of our company’s founders is Burmese, and the name of the company, Baydin, is a Burmese word that means foretelling the future through magic. So it felt right to plan to someday help people...

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