Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...Read More
We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...Read More
Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.
There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.
So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.Read More
This is a guest post from Boomerang customer and professional photographer, Greg Goodman. Boomerang Beginnings We all know Boomerang is an incredibly useful email tool. What you may not know is how awesome the Boomerang team is! Last December, I had the fortune of photographing Boomerang’s holiday party. As a regular user of the app, I felt like a fanboy while getting to know the kind, down-to-earth, funny and inspirational group of...Read More
The average email user receives 147 emails every day and spends over 2 ½ hours a day on email. Unfortunately, most of us have a hard time keeping up. In a recent episode of his new podcast StartUp, Alex Blumberg, producer for This American Life and co-founder of Planet Money, admitted to having over 78,934 unread emails in his inbox! And he’s not alone. Most people have piles of emails in their inbox (including, but not limited to,...Read More
Before working at Baydin, I was a secondary English Language Arts and English as a Second Language teacher in Houston for two years (translation: I taught older kids how to write better and speak English better too). From that experience, I learned that teachers are busy. Busy as in I-had-to-write-this-in-the-summer-so-they’d-have-time-to-read-it. This perpetual busyness results not just from handling kid germs, flea-like attention...Read More