Technical


Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...

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We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...

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Boomerang Integrates With Google Apps

Boomerang Integrates With Google Apps


Posted By on Dec 30, 2011

Today, we’re excited to announce a deeper integration of Boomerang with Google Apps. Introducing the Boomerang Contextual Gadget: Because it is a contextual gadget, a Google Apps domain administrator can now install Boomerang for his or her entire domain. From then on, the Boomerang service will be available for all users instead of only in browsers that have the plugin installed. Installing the contextual gadget is easy; just...

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Boomerang for Gmail will be down starting at 10pm PST on Thursday 1/20 for maintenance and infrastructure improvements. We estimate that the service will be unavailable for between 2 to 4 hours. Any emails you scheduled during the downtime will be returned/sent when service resumes.

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Introduction Project Sikuli, a machine-vision research project from MIT, allows users to write scripts that automate UI-driven tasks. This tool, while very powerful and simple, can cause a number of headaches if you’re not careful. In this post, I’ll talk about some issues you might encounter, as well as how to avoid them. If you’ve never used Sikuli before, you can see demos here, or download the IDE here. 5. Not...

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Search SharePoint in 3 Easy Steps


Posted By on Aug 10, 2009

We’ve been seeing an increasing number of corporate customers look into SharePoint. The New York Times has a nice summary on the growth of Microsoft SharePoint that echoes our observation. One of the challenges that users run into is that they expect SharePoint to be the end-all collaboration solution. In reality it’s a bunch of pieces that let you build a collaborative solution.  In this blog post, I’m going to show you how you can...

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