Small Talk


Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most mistakes in their email subjects (which, as we will show, matters), as well as the day with the most negative email subjects. Subject...

Read More

Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles?  If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...

Read More
Boomeranging Around China

Boomeranging Around China


Posted By on Sep 17, 2015

This is a guest post from Boomerang customer and professional photographer, Greg Goodman. Boomerang Beginnings We all know Boomerang is an incredibly useful email tool. What you may not know is how awesome the Boomerang team is! Last December, I had the fortune of photographing Boomerang’s holiday party. As a regular user of the app, I felt like a fanboy while getting to know the kind, down-to-earth, funny and inspirational group of...

Read More

Every Monday morning, the sun is shining, and my apartment is suffused with the smells of freshly-baking croissants and coffee. Monday mornings are a special time, because every week, I have a wonderful treat to get me out of bed. Not the breakfast (though the croissants are delicious) – I’m talking about the hundred or so emails that queued up in my Inbox over the weekend. As CEO of an email productivity company, the...

Read More

Our team at Baydin loves the holidays — from the sparkling Christmas lights and decorations to spiked egg-nog and gingerbread cookies. We like getting to spend time with our families during the holidays even more than all the festivities and merry drinking. Alex with Gingerbread Christmas Tree Cookie If you kept a close eye on our Twitter accounts during the holidays, you may have wondered how we were managing to respond to...

Read More
A Love Story [Video]

A Love Story [Video]


Posted By on Oct 18, 2011

Boomerang for Gmail was originally built for many reasons, matchmaking not among them.  But over the past year our customers have come up with all kinds of ways to use Boomerang that we never intended, including scheduling dates and following up on the ones that go well. We think that’s awesome and we made the following video in tribute to all of the Boomerang’ing lovebirds out there: We hope that Joe and Sarah live...

Read More