Posts by brendan


As the holiday season approached, the Boomerang (Inbox Pause) team worked secretly on a gift for all of our Inbox Pause users. Today, we’re proud to unveil it. A substantial update to Inbox Pause is immediately available that makes the plugin faster, more reliable, and easier than ever to use. Try the New Inbox Pause Inbox Pause started in 2012 as a hackathon project, when one of our engineers figured out that it was possible for an...

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Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles?  If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...

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Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...

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Opera has long pioneered browser features that become industry standard, such as tabbed browsing, pop-up blocking, and private browsing. Similarly, we at Boomerang have seen our email innovations widely adopted. (We brought snoozing to Gmail before it was called snoozing!) Both Opera and Boomerang boost user productivity, so it’s only logical that the two should work together. Today they do. We are excited to announce that the full...

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We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...

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