Posts by brendan


We had our Geico moment here at Boomerang last week, discovering that 5 minutes could improve Android app install rates by 15% or more (for us, it was more). When we added bold and underline formatting to our app’s existing Play Store description, our install rate increased significantly, even as we kept the copy, images, and everything else identical. Though it’s not well-publicized, Android app descriptions support rich formatting...

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April showers bring May …updates! We just added new features to Boomerang for Outlook that include read receipts, click tracking, and one-click access to Boomerang’s features from the Outlook ribbon. These complement the other improvements we’ve pushed out since launch, and we’re working on even more! Get Boomerang for Outlook Here are details on how these additions can improve your experience on any Outlook.com or Office...

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The 2016 presidential race has given us Trump, Bernie, and most excitingly (if you’re an email geek) a plethora of emails to and from Hillary Clinton and Jeb Bush. The State Department has published scans of thousands of pages of Hillary’s emails from a private server she used during her tenure as Secretary of State. Jeb Bush, meanwhile, self-released over 280,000 emails from his time as Florida Governor on jebemails.com While some...

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