Posts by brendan


Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most mistakes in their email subjects (which, as we will show, matters), as well as the day with the most negative email subjects. Subject...

Read More

As the holiday season approached, the Boomerang (Inbox Pause) team worked secretly on a gift for all of our Inbox Pause users. Today, we’re proud to unveil it. A substantial update to Inbox Pause is immediately available that makes the plugin faster, more reliable, and easier than ever to use. Try the New Inbox Pause Inbox Pause started in 2012 as a hackathon project, when one of our engineers figured out that it was possible for an...

Read More

Neither snow, nor rain, nor heat, nor gloom of night has stayed the United States Postal Service. But has email? We were curious whether email was the cause of USPS’s recent, well-documented woes. Does our love (and extensions) for snoozing in Gmail and scheduling email in Outlook make us complicit in the post office’s struggles?  If not email, what’s the real cause for USPS’s mounting losses? We found that while the Internet era has...

Read More

Word of mouth recommendations are among the most effective ways to get new users. But they can be an elusive element of a marketing mix. Aye Moah (our Chief of Product) wrote a piece a few years ago on how Boomerang uses the paywall to have a positive interaction with users. But we also use it to encourage customers to tweet about Boomerang in exchange for more message credits (which allow users to snooze or schedule emails for...

Read More

Opera has long pioneered browser features that become industry standard, such as tabbed browsing, pop-up blocking, and private browsing. Similarly, we at Boomerang have seen our email innovations widely adopted. (We brought snoozing to Gmail before it was called snoozing!) Both Opera and Boomerang boost user productivity, so it’s only logical that the two should work together. Today they do. We are excited to announce that the full...

Read More