Posts by brendan


Years ago, when Boomerang went by Baydin, we committed to donate a portion of our profits to educational efforts in Burma (with the disclaimer “if we ever generate any!”) So when profitability stopped being a hypothetical in 2013, we made our first donation to build a mobile classroom for children working in Burmese tea shops (more on that later!) Since then, Boomerang has grown, as have our donations. Giving back is an important part...

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When you’re drafting an email, ending it is the easiest part. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.

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For a few people at Boomerang, this is the only company they’ve known since graduating college. They lucked out. For most of us, we found our way here by navigating career paths that meandered through various industries, companies, and roles. Our common experience was that at some point we came across Boomerang and saw something special that warranted a move. This is the story of my journey to Boomerang and my experience since joining...

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Your Monday morning alarm might be the worst sound in the world. Weekends fly by, but Mondays drag on forever. As avid Office Space fans, we wondered if having a “case of the Mondays” was an observable phenomenon. Our finding? Monday really is the worst day of the week: it’s when people make the most mistakes in their email subjects (which, as we will show, matters), as well as the day with the most negative email subjects. Subject...

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As the holiday season approached, the Boomerang (Inbox Pause) team worked secretly on a gift for all of our Inbox Pause users. Today, we’re proud to unveil it. A substantial update to Inbox Pause is immediately available that makes the plugin faster, more reliable, and easier than ever to use. Try the New Inbox Pause Inbox Pause started in 2012 as a hackathon project, when one of our engineers figured out that it was possible for an...

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