Posts by brendan


Most of the time, spam filters work amazingly, saving us from an inundation of scandalous, fraudulent, or other junk emails. But sometimes they fail, diverting legitimate emails you need to your spam folder. Spam filters can mistakenly flag emails that aren’t spam at all – sometimes, even important ones. False positives are more likely when you write someone for the first time, or send a message to someone on a different domain...

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Now and then, I get an email with a subject line in all capital letters, often “URGENT” or otherwise imploring me to read the message or take an action. I always wonder why people pen such subjects, as many email etiquette articles warn that writing in all caps can come across as yelling. But, netiquette aside, people do it anyway. Might using all caps in a subject line be effective (even if rude?) Boomerang previously looked at how...

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A few months back, we announced a new and improved version of Inbox Pause, our extension that helps users manage their inbox and email more purrductively. We got a lot of great feedback, but for a few people who misheard our announcement, Inbox Pause was barking up the wrong tree. It’s not that Inbox Pause had any shortcomings, it’s just that a few of our users were hoping the plugin would fulfill a different pawpose.  We wanted to...

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Years ago, when Boomerang went by Baydin, we committed to donate a portion of our profits to educational efforts in Burma (with the disclaimer “if we ever generate any!”) So when profitability stopped being a hypothetical in 2013, we made our first donation to build a mobile classroom for children working in Burmese tea shops (more on that later!) Since then, Boomerang has grown, as have our donations. Giving back is an important part...

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When you’re drafting an email, ending it is the easiest part. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.

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