Posts by alex


   Millions of people use Boomerang to schedule emails for the best time to get a response. Eager to learn more about what influences email response rates, we rang in 2016 with our first dive into the world of Big Data. We analyzed millions of emails and discovered common characteristics of messages that got responses. We excitedly shared our findings in a year-in-review email to users, and in a blog post on data-backed tips for...

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Boomerang for Microsoft Outlook Now Available to All Users! As we mentioned back in May, over the past year, we’ve been working hard to bring a great Boomerang experience to Microsoft Outlook. We’re thrilled to announce that the code is written, the servers are running, and Boomerang for Outlook is now available to all Microsoft Office 365 and Outlook.com users! This has been an incredible journey for us. Collaborating with Microsoft...

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Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.

There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.

So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.

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Hello Boomerang Enthusiasts! We’ve been working really hard over here at Baydin HQ and we have some really exciting news to share with our friends and fans. For years now, our treasured users of Boomerang for Gmail have been asking for its amazing features to be brought over to their business accounts that are on Exchange. Time and time again, we have sadly – sometimes with true tears in our eyes – had to say not yet. Well...

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Happy new year! Over the holiday break, we released a set of features that make handling your scheduled messages easier than ever before — Inline Manage! Way back in the summer of 2010, when we first released Boomerang, we forgot to include any way to edit, reschedule, or cancel messages you scheduled with Boomerang. Oops! Our engineers spent a weekend in a dark room coding furiously, and our Manage Page was born. The Manage...

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