Posts made in February, 2016

Boomerang for Microsoft Outlook Now Available to All Users! As we mentioned back in May, over the past year, we’ve been working hard to bring a great Boomerang experience to Microsoft Outlook. We’re thrilled to announce that the code is written, the servers are running, and Boomerang for Outlook is now available to all Microsoft Office 365 and users! This has been an incredible journey for us. Collaborating with Microsoft...

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Over the past year, our customers asked Boomerang to remind them if they didn’t get a response to over 40 million emails. Writing emails that get responses is an incredibly valuable skill – and what makes an email likely to get a response is hard to determine.

There’s a lot of advice about how to write a good email on the web, from general writing advice to full sets of pre-written email templates. But almost none of that advice shows the data behind it (usually because there isn’t any), and a lot of it is contradictory.

So when we set out to send out a year-in-review email (yes, this was supposed to go out early in January, but we hit the lunar new year instead – happy Year of the Monkey!) to Boomerang users, we decided to make that email different from a typical startup year-in-review email. Instead of focusing how much we’ve grown* or showing off our swanky new logo**, we decided to figure out what factors really matter when you want to get a response to your messages and send that instead.

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