Boomerang for Gmail now lets you completely automate follow-ups to important emails. We’ve been testing this feature with a subset of current users over the past couple weeks, but it’s now here for everyone, as part of all pricing plans.
One of Boomerang’s most powerful features is tracking responses. When writing an email, you can have Boomerang automatically remind you if you don’t get a reply after a few days. When the message comes back without a response, though, most of our users then react by sending another email to follow up.
Starting today, you can schedule that follow-up note right when you send the original email. If the person replies to your original email, Boomerang will detect the response, and will not send the second email. If they don’t reply, Boomerang will send the follow-up message automatically, without you having to think about it.
Here’s how to use the new feature:
1. Open an existing thread. Or write and send a new email to someone, then open that new message in your Sent Mail folder.
2. Open a reply to the conversation and write your follow-up note.
3. When you finish writing your reply, click the Send Later button, and then check the “Only if nobody replies” checkbox before scheduling your message.
That’s it! If you don’t get a reply to the thread before the scheduled time, Boomerang will send your message automatically. If someone does respond before the scheduled time, Boomerang will not send the message. We’ll remove it from the conversation and copy it to a special sub-folder of the Boomerang-Outbox.
We’ve heard a lot of great ideas about how this feature can make life easier. For example, let’s say you have a friend who’s slow to pay his share of the rent. When he inevitably ignores your first message asking him to pay, you can go ahead and automatically preschedule a reminder to be sent to him a couple days later. If, surprisingly, he replies to your message ahead of schedule, your reminder will automatically be cancelled when Boomerang detects the response.
Automatic follow-ups can be combined with a couple other features to make them even more powerful. If a message is really important, you can use Boomerang’s compose window checkbox to track responses to your automatic follow-up email as well. So if you don’t get a response to your first message, the follow-up email will automatically be sent. If you still don’t get a response to your follow-up email, Boomerang can bring the conversation back to your attention a few days later.
If you’re using Boomerang for sales or business development, you can mix automatic follow-ups with Canned Responses to dramatically increase your success rate. By automatically scripting check-ins if you don’t hear back, you can make sure that your messages don’t slip through the cracks.
We hope you’ll enjoy using the new feature, and please let us know how it works for you!